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Quality Street has been one of the nation's favourite twist wrapped assortments for 80 years. The chocolate and toffee assortment was originally produced in Norwich, and is now produced in Halifax, giving it 80 years of British heritage and craftsmanship.

Whether you share a tin at Christmas, pass around a box at a birthday or simply buy a tub for your own enjoyment – Quality Street is right there with you.

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A walk down memory lane

1909
1936
1939-45
1958
1970s
1980s
1990s
2000s
2010s
2011
2020
2022
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1909

The Toffee King moves

John Mackintosh, known as the 'Toffee King' sets up the world’s first toffee factory in the Yorkshire town of Halifax. After a fire, he builds a new factory in another part of the town, where Quality Street is still made today.

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1936

The very first tin of Quality Street

Sold for two shillings, the tin contains a mix of 18 individually wrapped sweets, including 11 chocolates and seven toffees.

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1939-45

The Street must go on

Most confectionery production comes to a halt due to the war. Quality Street continues, but with fewer sweets. Wartime shortages led to one permanent change: The Purple One's Brazil nut became a hazelnut. To this day, the sweet is shaped like a Brazil nut.

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1958

Who could say no?

Post-war, the brand focuses on variety and abundance. Our first TV advert arrives with the tagline: "No one ever says no to Mackintosh's Quality Street".

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1970s

Another new flavor

The 1970s bring a range of gifting tins and cartons. Quality Street maintains its regal splendor with a commemorative tin for the Queen's Silver Jubilee in 1977.

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1980s

Everyone has a favorite

Our iconic sweets and new adverts celebrate everyone having a different favorite. And in 1988, Rowntree Mackintosh merges with Nestlé.

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1990s

A Christmas classic

With a focus on gifting and a Christmas TV advert, Quality Street becomes synonymous with the festive season in the UK. The pack moves from its classic round design to the now iconic octagonal tin.

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2000s

A modern makeover

The tins and cartons grow into the new millennium, removing the traditional ribbon and bow to make our colorful sweets the stars of the show.

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2010s

Welcome the tub

In the 2010s, we launch the tub as a new way for families and friends to share their favorites.

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2011

A tin to celebrate the royal wedding

Quality Street releases a limited-edition tin inspired by regal wedding cakes, and topped with an illustration of William and Kate by renowned portrait artist Cath Riley.

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2020

A personalized tin full of favorites

The Quality Street online shop launches. With a few clicks, fans can personalize their very own tin, fill it with their favorites, and have it delivered straight to their door. Magic.

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2022

Recyclable paper wrappers

Quality Street announces its move to recyclable FSC-certified paper packaging for its twist-wrapped sweets worldwide. This means almost 2.5 billion pieces of packaging material will be removed from its supply chain globally.

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