Creating Shared Value with Coffee

“The NESCAFÉ Plan is an example of Creating Shared Value, an integral part of our business strategy. The NESCAFÉ Plan is about looking ahead, seeking to assure a brighter future for coffee farming.”

Bernard Paternot
Food & Beverage Managing Director
Nestlé UK and Ireland

For more than 30 years, we’ve been working with our coffee suppliers to encourage sustainable farming while improving the living standards of coffee-farming communities.

Buying Directly

• In 2009, Nestlé worldwide purchased 780,000 tonnes of green coffee from 25 markets. More than 93,700 tonnes were procured directly from farmers and small-scale intermediaries, making us the world’s largest direct purchaser.
• Our direct buying systems help tens of thousands of farmers and intermediaries to deliver coffee directly to our buying stations, securing a higher price and access to free technical assistance to help them improve the quality of their crops.
• In August 2010, we launched The Nescafé® Plan, a ten year £213 million investment that brings together Nestlé’s commitments on coffee farming, production and consumption.
• Through the Nescafé Plan, we will double the amount of coffee we purchase directly from farmers, expand technical assistance for farmers and distribute 220 million high-yielding, disease resistant coffee plantlets by 2020.
• NESCAFÉ in the UK & Ireland has launched a long term plan to support coffee farmers in the Valle del Cauca region of Colombia. 
• Working in partnership with the National Federation of Coffee Growers of Colombia (FNC) four million coffee trees will be provided to farmers.   In addition, 48 coffee plant nurseries will be established in the region and five agronomists will provide training and technical assistance to 1,200 Colombian coffee farmers in 2011.  

Visit the Nescafé Plan website to find out more – hear from Nicaraguan farmer Gerardo Areas who has benefitted from farmer training