Sharing the facts: communicating with consumers
Clear communication of nutritional information helps us all make healthier choices for a balanced lifestyle.
In 2006 we were one of the first companies in the UK and Ireland to introduce Guideline Daily Amounts (GDAs) on the front of our packs. Today over 90% of our packs, including our catering sized packs carry GDA information.
The GDA is a nutrition facts label acting as a guideline for healthy adults and children about approximate amount of calories, fat, saturated fat, total sugars, and sodium/salt one should consume. This is shown as a percentage of daily value per serving and the total amount of servings for each category.
One the back of our packs you will also find the Nestlé Nutritional Compass which clearly shows the nutritional benefits of our brands.
The Nestlé Nutritional Compass contains a number of elements
Nutritional Information
This information is given in a standardised format that will allow you to easily compare the amount of energy, protein, carbohydrate and fat in different products. The information is given per 100g/ml of product and is also given per typical serving. Each brand may decide to supply additional nutritional information such as the amount of fiber, sodium, sugars and saturated fatty acids.
Good to know
This information box provides key nutritional information about the product. This could be a message relating to an ingredient in the product or it could address issues of public concern, e.g., amount of fat, sugars or salt contained in the product.
Good to remember
This box provides tips, advice and information related to the product, for example, offering information on how to include the food as part of a balanced diet.